From 9 – 19 June, an Italian-themed pop-up comes alive on Television Centre’s iconic forecourt, bringing the quintessential romance and bustling energy of Florence to West London.

Mercato Alighieri features an enchanting collection of pastel-hued structures and a Piazza with seating, where families and friends can reunite and immerse themselves in Italian culture. The ten day installation provides an idyllic backdrop to shop, dine, and enter the iconic Alighieri universe: stumble across the boutique adorned with jewellery, grab a souvenir at the tabaccheria, and enjoy a gelato at Gelateria Notte. The Piazza is full of wonders. 

More than just a jewellery brand, Alighieri has become known for transporting people to magical places. Dreamt up by founder Rosh Mahtani, The Mercato celebrates friendship, offering the bustling energy of Florence, Dante’s hometown, to London.

The Mercato hosts the opportunity to book private consultations for bespoke engagement rings and Bridal styling sessions with the Alighieri team.

Television Centre Forecourt, 1 Wood Lane, White City, W12 7RJ

Opening Times:

Mon – Thursday: 4pm – 8pm 
Fri – Sun: 2pm – 8pm

Walk in anytime to shop and explore! Limited seating availability. 

@alighieri_jewellery @thisistvc

Image credit: Rosh Mahtani, Alighieri